BPO GROWTH ACCELERATOR
Radiaant: Enhancing client engagement with high-converting BPO website.
Our client, is a leading Business Process Outsourcing (BPO) and an ISO certified company, over 1,300 partners and 30+ years of leadership expertise, they achieve 99%+ CSAT levels. Some of their clients include Tata, Larsen and Tourbo, HDFC Bank, VI and many more.
Timeline
From explorations & final designs to developing a complete industry-ready product in just 9 weeks—all while managing multiple projects simultaneously.
Background
Radiaant, a leading BPO company, was looking to revamp its online presence with a modern, user-friendly website that could effectively showcase its services. The company wanted to attract more clients by increasing visibility and providing an intuitive platform for potential hires to apply for jobs. Their existing website lacked the necessary design appeal, responsiveness, and functionality to meet the evolving needs of their audience.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Conducted market research to identify existing challenges and user preferences. Defined target audience segments and outlined key features based on user needs and market trends.
Design & Prototyping
Collaborated with designers to create intuitive user interfaces and interactive prototypes. Iteratively refined designs based on user feedback to enhance usability and visual appeal.
Development & Implementation
Leveraged agile development methodologies to develop Radiaant from scratch as the previous website was developed using old tech stacks. Prioritized development based on user feedback and technical feasibility.
Testing & Optimization
Conducted rigorous testing across various devices and platforms to ensure compatibility and performance. Gathered user feedback through beta testing and iteratively optimized the web app based on usability metrics and user satisfaction.
The resulting BPO web app offers a seamless user experience, allowing individuals and businesses to easily enquire, contact, and enjoy a visually appealing interface.
Lead Generation and Increased Client Inquiries
A key feature of the site was the Hire Us Form, which allowed potential clients to submit inquiries directly through the website. This helped in generating quality leads and increased client engagement.
Modern and Visually Appealing Design
The website was built with a sleek, professional, and modern design, reflecting Radiaant’s brand image as a cutting-edge BPO company. This included custom animations, clean typography, and a user-centric layout
Admin Panel with Easy Management
A custom Admin Panel was built to give Radiaant’s team complete control over website content, forms, job listings, and more. Using FireCMS, the admin panel made it easy for the team to update content and manage inquiries, ensuring that the website remained up-to-date without requiring technical skills.